{"id":2311,"date":"2021-05-11T09:53:00","date_gmt":"2021-05-11T09:53:00","guid":{"rendered":"https:\/\/asturmadidoors.com\/martin-casado-on-seo-and-digital-advertising\/"},"modified":"2026-08-20T10:40:20","modified_gmt":"2026-08-20T10:40:20","slug":"martin-casado-on-seo-and-online-advertising","status":"publish","type":"post","link":"https:\/\/asturmadidoors.com\/en\/blog\/martin-casado-on-seo-and-online-advertising\/","title":{"rendered":"Martin Casado on SEO and online advertising"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-1024x1024.webp\" alt=\"\" class=\"wp-image-1852\" srcset=\"https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-1024x1024.webp 1024w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-300x300.webp 300w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-150x150.webp 150w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-768x768.webp 768w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-1536x1536.webp 1536w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Participating in <strong>Asturex\u2019s <\/strong> <strong>E-Exporta<\/strong> and <strong>Posici\u00f3nate Online <\/strong>programs has yielded excellent results for our website\u2019s online visibility. This has opened the door to new international markets, as our Sales Director, Mart\u00edn Casado, explains in his interview with Asturex: <\/p>\n\n<h3 class=\"wp-block-heading\">\u201c[The program] Asturex\u2019s \u2018Posici\u00f3nate Online\u2019 has allowed us to enter markets such as Palestine, Mozambique, Switzerland, and Luxembourg\u201d<\/h3>\n\n<p class=\"wp-block-paragraph\">With the help of Asturex\u2019s \u201cPosici\u00f3nate Online\u201d program, \u201cwe were able to design a strategy\u2014based primarily on <strong>SEO and digital advertising<\/strong>\u2014and launch a process to attract new customers internationally.\u201d This strategy enabled the company to <strong>double the number of monthly visits to its website<\/strong>, rising from fewer than 2,000 to nearly 5,000. The company has requested the service several times with highly targeted objectives and has achieved satisfactory results.  <\/p>\n\n<h3 class=\"wp-block-heading\">Digital Channels for Internationalization<\/h3>\n\n<p class=\"wp-block-paragraph\">\u201cWe wanted to complement our current strategy of in-person visits and trade shows in various countries with increased activity on digital channels. Through this process, we not only acquire new customers, but we also have precise data on how much it costs us to acquire each one and know which channels brought them to us\u2014for example, whether the new customer found us on Google or saw one of our ads.\u201d <\/p>\n\n<h3 class=\"wp-block-heading\">Advantages<\/h3>\n\n<p class=\"wp-block-paragraph\">\u201cFirst, to continue seeking out and discovering new markets, and second, to achieve enormous cost savings per contact compared to in-person travel or participation in international trade shows. Striking a well-balanced mix is the ideal approach.\u201d<\/p>\n\n<p class=\"wp-block-paragraph\">The full interview is available at asturex.org<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-asturex wp-block-embed-asturex\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"1ZLtyiuyDi\"><a href=\"https:\/\/www.asturex.org\/opiniones-sobre-posicionate-online-asturmadi-doors\/\" target=\"_blank\" rel=\"noopener\">Mart\u00edn Casado, director comercial nacional e internacional en ASTURMADI<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abMart\u00edn Casado, director comercial nacional e internacional en ASTURMADI\u00bb \u2014 Asturex\" src=\"https:\/\/www.asturex.org\/opiniones-sobre-posicionate-online-asturmadi-doors\/embed\/#?secret=Eph1Ok6tlf#?secret=1ZLtyiuyDi\" data-secret=\"1ZLtyiuyDi\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u201c[The program] Asturex\u2019s \u2018Posici\u00f3nate Online\u2019 has allowed us to enter markets such as Palestine, Mozambique, Switzerland, and Luxembourg\u201d<\/p>\n","protected":false},"author":1,"featured_media":2314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/posts\/2311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/comments?post=2311"}],"version-history":[{"count":0,"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/posts\/2311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/media\/2314"}],"wp:attachment":[{"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/media?parent=2311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/categories?post=2311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asturmadidoors.com\/en\/wp-json\/wp\/v2\/tags?post=2311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}