{"id":2318,"date":"2021-05-11T09:53:00","date_gmt":"2021-05-11T09:53:00","guid":{"rendered":"https:\/\/asturmadidoors.com\/martin-casado-sexprime-sur-le-referencement-naturel-seo-et-la-publicite-en-ligne\/"},"modified":"2026-08-19T11:24:17","modified_gmt":"2026-08-19T11:24:17","slug":"martin-casado-sur-le-seo-et-la-publicite-numerique","status":"publish","type":"post","link":"https:\/\/asturmadidoors.com\/fr\/blog\/martin-casado-sur-le-seo-et-la-publicite-numerique\/","title":{"rendered":"Martin Casado sur le SEO et la publicit\u00e9 num\u00e9rique"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-1024x1024.webp\" alt=\"\" class=\"wp-image-1852\" srcset=\"https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-1024x1024.webp 1024w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-300x300.webp 300w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-150x150.webp 150w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-768x768.webp 768w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital-1536x1536.webp 1536w, https:\/\/asturmadidoors.com\/wp-content\/uploads\/2026\/07\/Marketing-Digital.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Notre participation aux programmes \u00ab <strong>E-Exporta<\/strong> \u00bb et <strong>\u00ab Posici\u00f3nate Online \u00bb d&rsquo;Asturex <\/strong>nous a permis d&rsquo;obtenir d&rsquo;excellents r\u00e9sultats en mati\u00e8re de r\u00e9f\u00e9rencement en ligne de notre site web. Cela nous a ouvert les portes de nouveaux march\u00e9s \u00e0 l&rsquo;\u00e9tranger, comme l&rsquo;explique notre directeur commercial, Mart\u00edn Casado, dans son entretien avec Asturex : <\/p>\n\n<h3 class=\"wp-block-heading\">\u00ab [Le programme] Posici\u00f3nate Online d&rsquo;Asturex nous a permis de p\u00e9n\u00e9trer des march\u00e9s tels que la Palestine, le Mozambique, la Suisse et le Luxembourg \u00bb<\/h3>\n\n<p class=\"wp-block-paragraph\">Gr\u00e2ce au programme \u00ab Posici\u00f3nate Online \u00bb d\u2019Asturex, \u00ab nous avons pu \u00e9laborer une strat\u00e9gie, ax\u00e9e principalement sur <strong>le r\u00e9f\u00e9rencement naturel (SEO) et la publicit\u00e9 num\u00e9rique<\/strong>, et mettre en place un processus d\u2019acquisition de nouveaux clients \u00e0 l\u2019international \u00bb. Cette strat\u00e9gie a permis \u00e0 l\u2019entreprise <strong>de doubler le nombre de visites mensuelles sur son site web<\/strong>, passant de moins de 2 000 \u00e0 pr\u00e8s de 5 000. L\u2019entreprise a fait appel \u00e0 ce service \u00e0 plusieurs reprises, avec des objectifs tr\u00e8s cibl\u00e9s et des r\u00e9sultats satisfaisants.  <\/p>\n\n<h3 class=\"wp-block-heading\">Les canaux num\u00e9riques au service de l&rsquo;internationalisation<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00ab Nous souhaitions compl\u00e9ter notre strat\u00e9gie actuelle, qui repose sur des visites en personne et la participation \u00e0 des salons dans diff\u00e9rents pays, par un renforcement de notre pr\u00e9sence sur les canaux num\u00e9riques. Gr\u00e2ce \u00e0 ce processus, non seulement nous acqu\u00e9rons de nouveaux clients, mais nous disposons \u00e9galement de donn\u00e9es pr\u00e9cises sur le co\u00fbt d\u2019acquisition de chacun d\u2019entre eux et nous savons par quels canaux ils ont \u00e9t\u00e9 acquis, par exemple si le nouveau client nous a trouv\u00e9s sur Google ou s\u2019il a vu l\u2019une de nos publicit\u00e9s. \u00bb <\/p>\n\n<h3 class=\"wp-block-heading\">Avantages<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00ab D&rsquo;une part, poursuivre la recherche et la d\u00e9couverte de nouveaux march\u00e9s, et d&rsquo;autre part, r\u00e9aliser une \u00e9conomie consid\u00e9rable par contact, par rapport aux d\u00e9placements sur place ou \u00e0 la participation \u00e0 des salons internationaux. L&rsquo;id\u00e9al est de trouver un \u00e9quilibre entre ces deux aspects. \u00bb<\/p>\n\n<p class=\"wp-block-paragraph\">L&rsquo;interview compl\u00e8te sur asturex.org<\/p>\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-asturex wp-block-embed-asturex\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"PwI9Nu9aF9\"><a href=\"https:\/\/www.asturex.org\/opiniones-sobre-posicionate-online-asturmadi-doors\/\" target=\"_blank\" rel=\"noopener\">Mart\u00edn Casado, director comercial nacional e internacional en ASTURMADI<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"\u00abMart\u00edn Casado, director comercial nacional e internacional en ASTURMADI\u00bb \u2014 Asturex\" src=\"https:\/\/www.asturex.org\/opiniones-sobre-posicionate-online-asturmadi-doors\/embed\/#?secret=cqmqUX5GCI#?secret=PwI9Nu9aF9\" data-secret=\"PwI9Nu9aF9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00ab [Le programme] Posici\u00f3nate Online d&rsquo;Asturex nous a permis de p\u00e9n\u00e9trer des march\u00e9s tels que la Palestine, le Mozambique, la Suisse et le Luxembourg \u00bb<\/p>\n","protected":false},"author":1,"featured_media":2319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"_links":{"self":[{"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/posts\/2318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/comments?post=2318"}],"version-history":[{"count":0,"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/posts\/2318\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/media\/2319"}],"wp:attachment":[{"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/media?parent=2318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/categories?post=2318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asturmadidoors.com\/fr\/wp-json\/wp\/v2\/tags?post=2318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}