Participating in Asturex’s E-Exporta and Posiciónate Online programs has yielded excellent results for our website’s online visibility. This has opened the door to new international markets, as our Sales Director, Martín Casado, explains in his interview with Asturex:
“[The program] Asturex’s ‘Posiciónate Online’ has allowed us to enter markets such as Palestine, Mozambique, Switzerland, and Luxembourg”
With the help of Asturex’s “Posiciónate Online” program, “we were able to design a strategy—based primarily on SEO and digital advertising—and launch a process to attract new customers internationally.” This strategy enabled the company to double the number of monthly visits to its website, rising from fewer than 2,000 to nearly 5,000. The company has requested the service several times with highly targeted objectives and has achieved satisfactory results.
Digital Channels for Internationalization
“We wanted to complement our current strategy of in-person visits and trade shows in various countries with increased activity on digital channels. Through this process, we not only acquire new customers, but we also have precise data on how much it costs us to acquire each one and know which channels brought them to us—for example, whether the new customer found us on Google or saw one of our ads.”
Advantages
“First, to continue seeking out and discovering new markets, and second, to achieve enormous cost savings per contact compared to in-person travel or participation in international trade shows. Striking a well-balanced mix is the ideal approach.”
The full interview is available at asturex.org
